Supermarketing: Secret Identities

Superman Reveals his secret identity Clark Kent to Lois LaneAlmost every superhero ever to exist has had a secret identity. Spider-Man is secretly Peter Parker, under the mask Batwoman is really Kate Kane, Superman puts on his glasses and disappears into Clark Kent. The list is almost endless. When you work in marketing, you join those hallowed ranks. Your name becomes a secret identity, the brand your mask and cape.

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